Crain's Profiles Bill Reeder
Campus Cooks is made of a large, talented team of people—including chefs and administrative staff—who work hard every day to make sure our houses are getting quality food and excellent service. Strong teams are built by strong leaders, so we’re fortunate to have the energy and ideas of our founder and President, Bill Reeder.
Crain’s Chicago Business has just published a new profile of Bill, talking about how he first decided to build a food service company especially for the Greek community, as well as his hopes for the future of Campus Cooks. Here’s a sample:
William Reeder still remembers a debate he had with his fraternity brothers at Northwestern University's Phi Kappa Psi. The topic: pork chops and whether they belonged on the house's menu, especially given the cook's incompetence with the other white meat.
Mr. Reeder, now 39, is owner and president of Campus Cooks, a 120-employee firm that provides food service—everything from menu-writing and food-ordering to cooking and cleanup—to 70 Greek houses on 20 campuses in nine states. Mr. Reeder expects sales of $10 million for the 2012-13 academic year and an increase of 20 percent for the 2013-14 year.
Glenview-based Campus Cooks assigns each house a cook who meets with house leadership to discuss likes and dislikes—sororities want “salad food” and fraternities “big protein,” Mr. Reeder says—and then writes a menu for that house.
Fraternities and sororities “are eating clubs, not just drinking clubs,” he says. “You remember that—the good meal, the bad meal, the food fight, whatever.”
Read the whole thing at Crain’s Chicago Business.